Oum El Ghait Benessahraoui, who is better known as Oum, gives a unique glance at ethnic Morrocan musical esthetics. The singer-songwriter is considered to be the ambassador of Morrocan culture, too. Deeply influenced by gospel, jazz, soul and R&B genres, today Oum mixes more and more African music genres, such as Sufi, Hassani, or Afrobeat. Yet, the singer’s voice still echoes the colours of Aretha Franklin, Ella Fitzgerald or Whitney Houston. It is the African American vocal tradition that made a huge impact on Oum since her early days as the singer. Performing from Music Meeting Festival in Nijmegen, The Netherlands, Oum charms the stage with an exotic sonic journey to the undiscovered lands of North Africa.